to tell you the truth i really dont see where his prices are elevated, as compared to what? his corals are usually awesome, the larger ones can cost a little more, but they would anywhere else as well. smaller corals might run you a little more there though. I went to the new store in edwardsville and i thought they were really expensive compared to velco. ive also went to the other store in edwardsville, family pet center, and i dont think id even bother going back to it. so for the location, about 10min from me ill just stick to aquatic treasures. dean at slice of nature is cool to though, its just a little bit of a drive for me.